EXECUTIVE CV · 2026
C-Level commercial executive with 25+ years in the pharmaceutical industry, combining country execution, P&L, go-to-market, sales-force effectiveness and market access with applied AI and venture building.
EXECUTIVE PROFILE
My career spans medical promotion, product management, marketing, corporate management and country-level commercial leadership. I have led portfolio strategy, national sales structures, P&L, launches and business reengineering across multinational and local pharmaceutical organizations.
Applied AI, business automation, commercial intelligence and vertical solutions. Pharma.IA extends the platform into pharmaceutical strategy and international market-entry advisory.
Strategic projects for expansion and consolidation of Nutricia in Paraguay; launch, positioning and cross-functional execution.
Five therapeutic lines and 23 APMs nationwide. Reorganized the sales-force structure, targeting and visit frequency.
P&L and strategy for eight international represented lines; leadership of five Product Managers and Trade Marketing.
Commercial and marketing responsibility for two newly acquired businesses; launch, consolidation and operational integration in under 12 months.
TRACK RECORD
Local country management with direct reporting to international leadership. Rebuilt the commercial operation, consolidated launches and managed pharmacy chains, distributors and independent pharmacies.
Managed 45 brands across lifecycle, marketing planning, medical and sales teams, retail execution, launches and trade marketing.
Fifteen years across general medical promotion and pediatric specialty. Introduced brands including ABRILAR, CHELTIN and MAILEN and developed strong physician relationships across Paraguay.
Pharma, hospital, generics, oncology, pediatric promotion, retail, non-retail, trade marketing, represented international lines and country-level stakeholder management.
EDUCATION & CONTINUOUS DEVELOPMENT
Universidad Europea IMF / Centro CENTEIA · 6 ECTS
720 hours of intensive training in AI tools and chatbots.
FUNIBER · 193 of 945 academic hours completed.
Universidad Autónoma de Asunción · Coursework completed; thesis not completed.
Paraguay / LATAM market entry, distributor screening, portfolio prioritization, commercial feasibility, launch readiness and paid executive advisory.